How BlueX collects, uses, stores and protects personal information.
PRIVACY POLICY
Blue X Ocean Adventures (“Blue X,” “we,” “us,” or “our”), an International SeaWorld Group brand/company, respects your privacy and is committed to protecting personal information collected through our website, reservation-request systems, communications, marketing activities, and related digital services.
Blue X will not represent an activity as confirmed or available unless operational availability has actually been established.
Contact information may include full name, email address, telephone number, WhatsApp number, and country or region of residence.
Reservation and experience information may include requested destination, activity, date and time, number of participants, group size, hotel or resort, special requests, VIP or event interests, transportation requests, referral source, and other information voluntarily provided.
Marketing information may include marketing preferences, newsletter subscriptions, promotional consent, campaign source, advertisement clicked, referral partner, hotel or concierge referral, promotional code, and destination interests.
Subject to applicable law and consent requirements, technical information may include IP address, browser type, device type, operating system, approximate location derived from IP, pages visited, time spent on pages, referral URLs, advertising campaign information, click activity, reservation-funnel activity, cookie identifiers, and similar analytics information.
We do not intend to collect precise geolocation information unless necessary for a specific feature and appropriate notice and consent are provided.
Information submitted through Blue X forms may be transmitted to and stored in our customer relationship management (“CRM”) system.
The CRM may contain customer name, contact information, destination preference, requested experience and date, lead source, communication history, reservation status, marketing-consent status, hotel or concierge referral, and customer-service notes.
Access should be limited to authorized Blue X personnel and approved service providers with a legitimate business need.
CRM Provider: approved CRM and reservation service providers
Blue X may offer communication through WhatsApp. Information exchanged through WhatsApp is also subject to the applicable terms and privacy practices of WhatsApp and its provider.
Blue X may record relevant customer-service or reservation information from a WhatsApp conversation in its CRM.
Customers should not send highly sensitive personal, financial, medical, passport, or identification information through WhatsApp unless Blue X specifically requests it through an appropriate secure process.
Official Blue X WhatsApp: (774) 587-0268
Blue X may use cookies, pixels, tags, analytics technologies, and similar tools for essential website functions, security, preferences, analytics, conversion measurement, reservation-funnel analysis, advertising measurement, marketing attribution, and performance monitoring.
Where legally required, non-essential cookies will not be activated until the visitor makes the applicable cookie choice. Visitors should be able to manage available preferences through the website cookie-consent system.
Additional details may be provided in a separate Blue X Ocean Adventures Cookie Policy.
Analytics Providers: approved analytics providers, if enabled
Blue X may use search-engine advertising, social-media advertising, conversion pixels, remarketing technologies, and campaign tracking.
The IT team must update this Privacy Policy and cookie-management system to identify and properly configure technologies actually deployed. Blue X should not state that it does not engage in targeted advertising unless verified against the actual configuration.
Providing information necessary to request availability or communicate with Blue X does not automatically require agreement to unrelated promotional marketing. Where consent is required, marketing consent should be obtained separately.
Recommended checkbox: “Yes, I would like to receive promotional offers, launch announcements, destination updates and other marketing communications from Blue X Ocean Adventures. I understand that I may unsubscribe at any time.”
The marketing checkbox should not be pre-selected. Transactional communications concerning an inquiry or reservation request may still be sent as necessary to respond to the customer.
Blue X may disclose personal information when reasonably necessary to website hosting providers, CRM providers, reservation technology providers, analytics providers, communications and email providers, WhatsApp or messaging providers, payment processors if later activated, hotels and resorts when necessary for a requested service, transportation providers, authorized excursion or operational partners, professional advisors, IT and cybersecurity providers, and government or regulatory authorities when legally required.
Service providers should receive only information reasonably necessary to perform authorized services.
Blue X’s intended policy is not to sell customer personal information for monetary consideration. Certain advertising or data-sharing technologies may be legally characterized differently under various privacy laws, so Blue X must periodically review its technology stack and provide any legally required opt-out mechanism.
Because Blue X intends to serve customers in the United States and Mexico and may use international technology providers, personal information may be processed or stored outside the country where collected. Where required by applicable law, Blue X will use appropriate procedures or contractual safeguards.
Blue X will use reasonable administrative, technical, and organizational safeguards designed to protect personal information. Measures should include secure website connections, restricted administrative access, strong passwords, multi-factor authentication, role-based CRM access, secure hosting, software updates, backups, staff confidentiality requirements, vendor controls, and security monitoring.
No electronic system can be guaranteed to be completely secure.
Blue X will retain personal information only as long as reasonably necessary for the purposes for which it was collected, including operational, customer-service, accounting, tax, security, legal, dispute-resolution, and regulatory requirements.
Blue X should establish a formal retention schedule before live commercial operations begin.
Depending on where you live and applicable law, you may have rights to request access, correction, deletion or cancellation, object to certain processing, request information concerning processing, obtain a portable copy where applicable, withdraw consent where processing depends on consent, opt out of marketing, and exercise other rights provided by law.
Blue X will not unlawfully discriminate against an individual for exercising applicable privacy rights and may take reasonable steps to verify identity.
Individuals interacting with Blue X’s Miami services may have rights under applicable United States and Florida privacy laws. Where the Florida Digital Bill of Rights applies to Blue X, qualifying consumers may have rights including access, correction, deletion, portability, and certain opt-outs. Nothing in this Privacy Policy is intended to limit a right that cannot legally be waived.
For personal information processed in connection with Blue X’s Cancún operations, applicable Mexican data-protection requirements may apply.
Under Mexico’s applicable private-sector personal-data framework, individuals may have ARCO rights: Acceso (Access), Rectificación (Rectification), Cancelación (Cancellation), and Oposición (Objection).
For the Mexican implementation, Blue X should maintain both an appropriate simplified privacy notice at the point of data collection and access to the complete/integral privacy notice where required.
Privacy Email: legal@bluexadventures.com
Online Privacy Request Form: https://bluexadventures.com/legal/privacy-request.html
Business correspondence: https://bluexadventures.com/contact.html
A request should identify the individual, describe the requested action, and provide information reasonably necessary for Blue X to locate relevant records and verify identity.
The Blue X website is not intended to solicit personal information directly from children in violation of applicable law. Activities involving minors may require participation by, and consent or authorization from, a parent or legal guardian. Operational waiver and minor-participant policies will govern participation separately.
The website may link to hotels, resorts, WhatsApp, social-media platforms, payment services, maps, booking partners, or other third parties. Blue X does not control the privacy practices of independent third parties.
Blue X may update this Privacy Policy as operations, destinations, technologies, vendors, or legal obligations change. The current version will display an updated “Last Updated” date and, where required, additional notice of material changes.
Blue X Ocean Adventures
An International SeaWorld Group Company
Legal Entity: the applicable BlueX operating entity identified in the reservation confirmation
Address: Miami, Florida — business correspondence through bluexadventures.com/contact.html
Privacy Email: legal@bluexadventures.com
Telephone: (774) 587-0268
WhatsApp: (774) 587-0268
Website: bluexadventures.com