Email, SMS, WhatsApp and marketing consent rules.
ELECTRONIC COMMUNICATIONS &
MARKETING CONSENT POLICY
This Policy explains how Blue X Ocean Adventures may communicate electronically with guests, prospective guests, website visitors, hotel or concierge referrals, and other contacts through email, telephone, SMS/text messaging, WhatsApp, website forms, and similar channels.
It also explains the distinction between communications necessary to respond to a reservation or service request and optional promotional marketing communications.
When a person submits a reservation request, availability inquiry, contact form, customer-service request, or other direct request, Blue X may use the contact information provided to respond to that request and communicate about the related transaction or service.
These communications may include reservation acknowledgments, availability updates, confirmation details, payment or deposit information, check-in instructions, weather or marine-condition updates, safety information, schedule changes, cancellation/rescheduling information, customer-service responses, and other messages reasonably necessary to administer the requested service.
Promotional communications may include destination announcements, offers, discounts, new experiences, event invitations, hotel/resort promotions, loyalty or referral offers, and other marketing messages.
Where consent is required, promotional marketing consent should be obtained separately from the information necessary to process a reservation or inquiry. A guest should not be required to agree to unrelated promotional marketing merely to submit a reservation request.
Blue X may send promotional email when the recipient has provided the consent or other lawful basis required by applicable law. Marketing emails should identify Blue X or the applicable sender and provide a reasonably clear method to unsubscribe from future promotional email.
Unsubscribing from promotional email does not necessarily stop operational messages that are reasonably necessary for an active reservation, safety matter, payment issue, customer-service request, or other requested transaction.
If Blue X offers SMS or text messaging, the website should clearly state what the user is agreeing to receive before consent is collected. Promotional text consent should be affirmative and should not be preselected.
Message frequency may vary. Message and data rates may apply depending on the user's carrier and plan. Users should be given a reasonable method to stop promotional text messages, such as replying STOP where supported or using another clearly disclosed opt-out method.
Blue X may communicate with guests through WhatsApp for reservation support, customer service, operational updates, and, where appropriately authorized, promotional communications.
WhatsApp communications are also subject to the applicable terms, privacy practices, and technical functionality of WhatsApp and its provider. Guests should avoid sending highly sensitive financial, passport, medical, or identification information through ordinary WhatsApp messaging unless Blue X provides an approved secure process.
Blue X may call a telephone number provided by a guest when reasonably necessary to respond to a reservation request, confirm availability, resolve a customer-service issue, communicate an urgent operational matter, or otherwise address the guest's request.
Promotional calling practices should comply with the laws and consent requirements applicable to the recipient and the technology used.
Consent to receive one type of marketing communication does not automatically mean that a person has consented to every other channel. Blue X should track email, SMS/text, WhatsApp, and other promotional permissions separately when the law or business process requires separate consent.
Recommended optional website checkbox:
☐ Yes, I would like to receive promotional offers, destination updates, launch announcements, and other marketing communications from Blue X Ocean Adventures. I understand that consent is optional and that I may unsubscribe or opt out at any time using the method provided in the message.
The marketing checkbox should be unchecked by default.
Recommended notice near reservation/contact forms:
“By submitting this form, you authorize Blue X Ocean Adventures to contact you using the information you provide regarding your inquiry or reservation request. Promotional marketing communications are optional and are handled separately.”
Blue X will provide a reasonable method for recipients to opt out of promotional communications. Once a valid promotional opt-out is received, Blue X should update the relevant marketing status and honor the request within the time required by applicable law and the capabilities of the applicable communications platform.
Blue X may retain a limited suppression record when reasonably necessary to ensure that a person who opted out is not inadvertently re-added to the same marketing channel.
Blue X should maintain records reasonably sufficient to demonstrate the consent or other lawful basis relied upon for promotional communications. Records may include the consent wording presented, channel, date/time, source page or form, destination, campaign/referral source, user selection, policy version, and any later opt-out.
Blue X may use approved email, CRM, SMS, WhatsApp, advertising, or automation providers to send or manage communications. Those providers should process data only for authorized business purposes and in accordance with the applicable contracts, privacy requirements, and Blue X Privacy Policy.
Blue X should not upload contact lists to a marketing platform unless it has a lawful basis to use those contacts for the intended communication.
When a hotel, resort, concierge, travel professional, or other partner refers a guest, Blue X may contact the guest regarding the referred reservation or inquiry when the referral was made at the guest's request or otherwise on an appropriate basis.
A partner referral should not automatically enroll the guest in Blue X promotional marketing unless the required marketing permission has been obtained.
Blue X should not intentionally enroll minors in promotional marketing programs without the consent or other basis required by applicable law. Communications concerning a minor participant should ordinarily be directed to the parent, legal guardian, or responsible adult associated with the reservation where appropriate.
Contact information, consent records, communications history, and opt-out records will be handled in accordance with the Blue X Ocean Adventures Privacy Policy and applicable privacy requirements.
Blue X should retain communications and consent records only as long as reasonably necessary for operational, legal, compliance, dispute-resolution, and marketing-governance purposes.
Blue X may update this Policy when communications channels, technology providers, marketing practices, destinations, or legal requirements change. The current version will display its effective or last-updated date.
Blue X Ocean Adventures
An International SeaWorld Group Company
Website: bluexadventures.com
Privacy / Marketing Email: legal@bluexadventures.com
Reservations: reservations@bluexadventures.com
Telephone / WhatsApp: (774) 587-0268